Hooked: How to Build Habit-Forming Products can we afford to ignore

can we afford to ignore the power of viral stories to affect economies

a discussion guide

The Way of the Essentialist isn’t about getting more done in less time

This expanded edition includes the text of the original business parable

This book is about the relentless curiosity that has driven Iger for forty-five years

Hooked: How to Build Habit-Forming Products can we afford to ignoreHow do successful companies create products people cant put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Modela four step process embedded into the products of many successful companies to subtly encourage customer behavior. Through